TEPEZZA
At the 2023 American Academy of Ophthalmology (AAO) conference, our team developed TEPEZZA signage displayed throughout the convention center.
The campaign theme, “DIG INTO TEPEZZA,” highlighted how TEPEZZA addresses a root cause of thyroid eye disease (TED). For the animated elements, I guided the designer by recommending dynamic movements for the “flowers,” creating a more engaging and visually compelling experience. Throughout the process, we prioritized accessibility, ensuring the design accommodated TED patients who often experience blurred vision and other serious symptoms.
Brochure Design: I designed it using Adobe InDesign, incorporating custom icons created in Illustrator.
Large Format Print: For the wall graphic, I utilized Adobe Photoshop to design the piece, leveraging existing assets from the TEP campaign to ensure brand consistency.
Banner Ads and Animation: I developed the banner ads using Adobe XD, with animations brought to life by the developer through custom coding.
